![]() ![]() It mixed irreverent posts with serious journalism. ![]() See the most-read stories in Entertainment this hour »Īs it rose in prominence, Gawker began writing about broader topics, popularizing a snarky tone that came to define a certain style of blogging. Gawker started in 2003 as a blog focused on New York media that shaped gossip and water cooler conversation in newsrooms and publishing houses. Univision has been diversifying its holdings, in large part, to appeal to younger and bilingual audiences who consume their news and entertainment online - and in English. Staffers at were told they would remain employed to work on other sites owned by Univision, which has been assembling a stable of digital properties, including Fusion, aimed at millennials. “Gizmodo is a unique property and it is very well established,” Steinsapir said. Other Gawker Media sites, such as the tech-oriented Gizmodo, and Kotaku, which is aimed at gamers, have seen strong growth, and Steinsapir speculated that those two sites might have been what piqued Univision’s interest. submitted the winning bid to buy the company in bankruptcy court for $135 million. announced it would be shutting down a couple days after Univision Holdings Inc. ![]()
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